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Saturday, November 05, 2005  

np: josh rouse - nashville

now, honestly, i've never been in a t.j cinnamon's restaurant, but apparently they're usually housed inside (and owned by) arby's restaurants. i was using arby's store locator on-line today when i noticed the t.j. cinnamon link. i was a little surprised and intrigued by their store motto: "You're Allowed."

i'm allowed, you say? well that's good to know. here i was thinking that i wasn't. but, you know, this is america. land of the free. home of the obese. if i want to indulge my sweet tooth, i'm allowed. t.j. cinnamon himself said so.

but honestly, without the explanation given on the corporate website to help one understand the motto, it's a bit confusing. are there certain places i'm not, in fact, allowed? los alamos? sure. the west wing of the white house? probably. chuck e. cheese restaurants in the lower-48? not after last saturday. i just find it a bit condescending that t.j. cinnamon feels he has to tell me that i'm "allowed" into his restaurant.

which gives me an idea.

i'm going to open a restaurant. j.s. neas & co. fine family dining. famous since 2005. ("famous since 19--," by the way, is the motto of the ham's restaurant chain here in greensboro. this little gem always prompts me to ask: 'so, when did it open?') and our motto? "You're not allowed." that's right. you're not allowed. think that's nonsense? try me. we'll have bouncers. believe me.

so josh, you ask: ('yes?' i reply) isn't that going to stunt business? i mean, you are trying to make a profit here. and sure, that's a good question. but i feel that if i keep telling people they're not allowed long enough, eventually, they'll be clamouring to get in. that's when we introduce membership cards like at those wholesale warehouses. people will actually pay to get to come inside and pay again to eat. it'll be a brilliant scam. and it'll leave those t.j. cinnamon's punks in the dust. 'cos really...

who wants to go where you're allowed?

posted by J. Neas | 11/05/2005 01:52:00 PM


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